Business Models

Reasons Why Digital Marketing Can Help You Grow Your Business

With the innovations and advancement of technologies, brick-and-mortar businesses are working hard to try and keep up with the dynamic trends of the modern world (which can be said true for almost all of human society).

Small and medium enterprises are now being compelled to enhance their current marketing efforts with digital marketing strategies and change their business working models to an online-friendly one – all in an effort to grab a growing highly lucrative digital space.

How you go about attracting your target market online is what will dictate the difference between a failed business or a successfully thriving one. There are many ways in which a marketing company such as Leapfrog Internet Marketing can assist and support your business. It doesn’t matter if you get a lot of daily traffic to your website; the numbers in traffic cannot amount to anything unless you find a way of converting them to sales or leads.

In the online world where business and commerce are headed, digital marketing techniques and tools offer business owners the best opportunities for survival, competition, and growth.

The following is a list of reasons we’ve curated to show you why digital marketing is both an effective marketing channel as well as an investment-wise decision that can help your business achieve new levels of growth.

Digital Marketing Levels the Playing Field for All Businesses

Long gone are the days when business owners entertained the idea that digital marketing is restricted to big business and multinationals with enough resources required to conduct a comprehensive digital marketing campaign.

Digital marketing tools and strategies actually help to level the playing field. They offer small and medium businesses a unique opportunity to go up against large corporations and capture their share of targeted traffic.

Digital marketing tools provide small companies with the resources to conduct sales and marketing operations that used to be available only to big companies. Digital marketing has made it possible for small businesses to interact effectively with multiple customers from any part of the world even if they don’t have a call centre or physical stores in the geographical areas where their customers are.

Digital Marketing Is Cheaper as Compared to Traditional Marketing

Small enterprises have minimal capital and resources to grow their operations. This is why digital marketing offers them a better and more affordable marketing channel that delivers more efficient results.

A Digital Marketing Spend Study conducted by Gartner reported that nearly 40% of respondents reported that they made considerable savings through using digital marketing tools to advertise their products and services.

Small businesses are now relocating their marketing ad spend from traditional media channels and directing them into digital online marketing tools and strategies.

Digital Marketing Delivers Better Conversion Rates

Businesses involved in the online marketing of their products and services measure their success by looking at what percentage rate of their web traffic converts into leads, sales, or subscribers (depending on the functionalities of your website).

All your website traffic would lack meaning and all your digital marketing efforts will be of no use if you can’t create conversions. For this reason, business owners are designing their digital marketing efforts towards conversion optimisation, making it a high priority.

Digital Marketing Helps Businesses Generate More Revenue

Digital marketing strategies will generate effective techniques that will deliver more profit for your business in terms of revenue. A collaborative study by IPSOS Hong Kong and Google found that companies using digital marketing strategies recorded nearly 3 times better revenue growth expectancy as compared to the companies that do not.