In the ever-evolving digital landscape of today, there’s a multitude of marketing strategies that business can deploy, with the most popular being paid marketing and organic marketing. Each of those popular types of marketing can deliver results, but which one is better for your business depends on your budget, time limitations, and long-term marketing goals.
Grow An Authentic Audience
Social media platforms are now overrun with paid advertisement and sponsored posts, and it has not gone unnoticed by today’s savvy consumers. Social media is a powerful tool that businesses can use to attract and engage with an audience, but it’s also a great organic channel for connecting with a consumer base. Consumers are beginning to unfollow companies and brands that don’t appear authentic in their approach to social media, particularly those who aren’t in the top facebook pages in Hampshire for organic traffic.
Organic marketing provides companies with an opportunity to cultivate credibility as it’s more difficult than just buying a digital ad to get your products and services in front of an internet audience. Over the long term, building credibility is always a winning strategy for businesses. Organic marketing on social media allows you to easily track engagement from your audience.
For instance, Facebook has an Insights function that lets you see the number of people that interacted with each piece of content posted over a specific time period.
Organic Marketing Is Affordable
Many businesses are wrapped up in the world of PPC(pay-per-click) ads and while such ads can be effective as they do get your business’s name out there, they can be very costly. Meanwhile, organic marketing is incredibly cost-effective as you’re not paying every time someone views your marketing material. Instead, you’re investing in great content that will organically attract audiences for as long as it’s left online.
Organic marketing can help you to challenge your competitors and save money on your company’s marketing budget at the same time.
Consumers Aren’t A Homogenous Group
Everyone that visits your website got there via a different route. Perhaps your brand was recommended to them by a friend, a metric that can’t be tracked. Or, maybe they found your site via a Google search or clicked on a paid ad. You can track visitor behaviour by using Google Analytics. Google continuously monitors user behaviour including what keyword they enter into the search bar and how long they spend on each site they click through to.
Monitoring organic search traffic to your website as well as how visitors behave on your site will enable you to come up with strategies to maximise your business’s visibility in Google search results.
It’s not possible to buy authentic connections; they have to be cultivated overtime via experience and trust. Your customers’ trust cannot be purchased, however, you can use organic marketing to build strong relationships with your company’s followers. Businesses that regularly deliver valuable content can cultivate a rapport with their following and establish themselves as thought leaders in their field.
Offering giveaways, hosting contests, and even giving a Twitter mention to a loyal customer can have positive downstream effects and shows that your company values its customers.
Establish Trustworthiness With Google
Did you know that sponsored listings that appear at the top of Google search results only receive 2% of clicks? Meanwhile, websites in the number one position in organic search results receive almost 20 times as many clicks.
The reason for this is internet users today have less trust in paid ads. Instead, audiences trust Google to list websites that are most relevant to their search near the top, under the sponsored results. Unfortunately, ranking well in Google’s organic results can be difficult. It can often take many months to achieve the top spots, especially if there is a lot of competition in your business’s niche.
Cater To Your Audience And Increase Website Traffic
Regularly updating your website with creative, insightful content will deliver big advantages to your business, such as an increase in website traffic. When you give your website visitors content they find valuable, they’ll reward you with engagement.