There are many reasons why a jewellery brand should explore the roots of digital marketing. One of the main reasons is that digital marketing is one of the best ways to attract traffic to your website. Not only is it a great way to bring traffic to your site but it can also increase revenue.
There are many digital marketing methods that a jewellery brand can explore however, many don’t use digital marketing. They find it expensive and hard to understand.
Here, we will discuss the positives of digital marketing for a jewellery brand. Including the different types of marketing, a company can utilise and increase its revenue.
Social Media Marketing
With social media being a great platform to use imagery and videos, it is a fantastic platform for a jewellery brand. Furthermore, there are a couple of ways a brand can use social media to increase brand awareness and traffic.
Video content is something that many people will want with expensive jewellery. A customer will want to see all the angles of the jewellery piece, especially if it is expensive. Additionally, they will want to zoom in on the product and look at the fine details of the product. A jewellery brand must show quality with both still and moving images.
It doesn’t matter what type of jewellery brand you are either. It could be an affordable jewellery brand or one that is on the more expensive side such as vintage engagement rings. If you are a jewellery brand that is slightly more expensive, ensure you are showing the minor details of each piece when showcasing a product.
Search Engine Optimisation
If you are a jewellery brand without a website in 2022 then you are doing it all wrong. Every fashion and jewellery brand should have a website. The reason for this is it allows you to reach out to a much bigger audience. Furthermore, you need to ensure that your website is well-optimised with SEO.
Search engine optimisation is something that many companies are not familiar with in the United Kingdom. Nonetheless, just because they don’t know about it, does not mean you need to ignore it. Another thing that people don’t understand is how it is a long-term method. This is something you need to be patient with before you start to see results.
Pay-Per-Click
Also known as PPC is another digital marketing that will get you results instantly. If you want PPC to work well with SEO, you need to ensure you are not bidding on the same keywords as what you are looking to rank for with SEO. Nonetheless, it can be a good way to get results imminently until your keywords start to rank well.
One thing we must make you aware of is that PPC is expensive. You will need a big budget for this if you want to attract traffic and gain revenue for your business. However, if you consider more niche keywords that require a lower number of searches will be much cheaper than bidding for a more competitive keyword. For example, vintage jewellery would be less than jewellery alone.
Again, if you want money to be spent wisely and gain the extra revenue you are looking for, ensure you choose a professional agency with years of experience. A lot of agencies will spend your money on pointless keywords that may not be relevant to your website. PPC is expensive and the last thing you want is your money to be spent incorrectly.
To Conclude
Digital marketing is essential for a company to do well in 2022. Furthermore, you need to ensure that you are spending money in the right ways. It is pointless to spend all of your budgets on PPC when you are not implementing good SEO practices on your website.
