A Goldman Sachs survey reveals that 41% of ultra-wealthy individuals plan to increase their charitable donations over the next three years. The report, titled Philanthropy in Focus: Insights for a New Era of Giving, highlights a growing trend in philanthropy among the ultra-high net worth (UHNW) sector.
Global Trends in Giving
The survey, conducted in June 2026, gathered 569 responses from private clients, family businesses, and family offices. Regionally, the Americas dominated the sample, accounting for 93% of responses, while EMEA and APAC represented 7% and 1%, respectively. In Europe, 61% of respondents expect to increase their giving, compared to the global average of 41%.
Motivations and Causes
The primary motivation for giving is personal values and beliefs, cited by 78% of respondents. A personal connection to a cause was the second most common reason, selected by 51%. Tax considerations played a lesser role, with only 12% citing charitable tax deductions as a reason for giving.
Education is the most supported cause, with 56% of respondents donating to this sector. Local communities, health, and arts and culture follow, receiving support from 34%, 24%, and 22% of respondents, respectively.
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For many ultra-wealthy families, philanthropy is a collective effort. 75% of respondents involve family members in their charitable activities, encouraging a shared purpose across generations.
The Role of AI and Future Outlook
Artificial intelligence is increasingly influencing philanthropic efforts. 20% of respondents already incorporate AI into their giving, and an additional 19% express interest in doing so. This trend reflects a broader shift towards using technology for social impact.
The report also highlights external factors shaping philanthropic decisions. 45% of respondents acknowledge that geopolitical developments have influenced their giving. Additionally, 30% have increased their donations, 16% have redirected support to different causes, and 9% have shifted towards long-term, multi-year commitments.
Demographic and Economic Influences
Additionally, the study examines the impact of the historic intergenerational wealth transfer and the growing share of wealth held by women on UHNW philanthropy. The report points to rising global government debt, ageing populations, and greater demand for healthcare, pensions and social services. It also identifies possible AI-related productivity gains, alongside labour-market disruption, reskilling needs and other near-term pressures.